Charlotte has always been inspired by creativity and at the age of 15 decided in a careers interview that she wanted to work in advertising. And so she did.
After pursuing this career path and achieving a first class marketing degree Charlotte went on to work for one of the world’s largest advertising agencies. Charlotte is a highly experienced Account Director having spent over 10 years working at global advertising agency, McCanns, where she worked on an enviable list of big name global brands. Covering everything from cars to wine, boutique hotels to botox, Charlotte has worked across every communications channel and been responsible for multiple award winning campaigns.
During her time at McCanns she managed key projects for her clients from brand strategy through to final creative campaigns and everything in between. With a wealth of experience managing integrated campaigns Charlotte has been responsible for the delivery of everything from major TV adverts to online digital campaigns. Her experience spans the globe as Charlotte managed projects both within the UK and further afield for many of her clients. Having worked with some of the industry’s leading photographers, directors, producers and stylists Charlotte is highly experienced in TV production and photoshoot management. Ensuring projects were delivered on time and to budget whilst delivering maximum results for her clients was of the upmost importance. It wasn’t always as glamorous as the Mad Men days, but fun none the less!
On a rainy day Charlotte is most likely to be found baking up a storm in her kitchen. Avid cake baker, and probably even more avid cake eater, Charlotte loves creating everything from a towering wedding cake through to a simple flapjack. And you can be assured she will always come armed with sweet treats wherever she is going. Hopefully that wasn’t the only reason she was lucky enough to be asked to join the fabulous Rock My Ltd team!